Marketing & Service Communications Policy

This policy explains how Allorc communicates with users and distinguishes required service communications from optional marketing emails.

Why this policy exists

Some emails are necessary to operate, secure, and legally administer your account. Other emails are promotional or educational and are optional.

This distinction matters because we do not treat all product-related emails as marketing.

Required service communications

Allorc may send required service communications when reasonably necessary to operate, secure, support, or legally administer the service.

These communications are not marketing emails, and you cannot opt out of them while you continue to use the service.

Account and security emails

Examples include:

• email verification;
• password resets;
• sign-in or account-security alerts;
• suspicious activity warnings;
• security incident notifications.

Billing and subscription emails

Examples include:

• invoices, receipts, and payment confirmations;
• payment failures or billing recovery notices;
• plan renewals, cancellations, refunds, or usage-limit notices;
• subscription or pricing changes that affect your account.

Service-impact and operational emails

Examples include:

• outage or incident updates;
• maintenance notices;
• deprecation or migration notices;
• changes to permissions, workflows, automations, or product behavior that materially affect how the service operates for you;
• feature changes that materially affect security, pricing, integrations, or existing workflows.

If a product update materially affects how you use Allorc, we treat it as a required service communication rather than marketing.

Legal, compliance, and support emails

Examples include:

• updates to terms, privacy, cookies, or related policies;
• notices required by law or regulators;
• responses to support requests;
• responses to data-rights, account-access, or compliance requests.

Optional marketing communications

Marketing communications are optional and may be sent only if you choose to receive them or where otherwise permitted by applicable law.

Examples include:

• launch announcements;
• general feature roundups that do not materially affect your current use of the service;
• newsletters and product education;
• event invitations, webinars, and surveys;
• promotions, offers, or upgrade campaigns;
• company news, case studies, and thought-leadership content.

You can opt out of marketing communications at any time, and opting out of marketing does not affect required service communications.

What is not treated as marketing

The following are not treated as marketing even if they reference product changes:

• security updates;
• billing-impacting changes;
• legal or policy notices;
• service outages or incident notices;
• changes that materially affect integrations, permissions, or configured workflows.

Preference management

Where available, users can manage optional marketing preferences through unsubscribe links, account settings, or direct requests to Allorc.

If you opt out of marketing, we may still send required service communications described in this policy.

Relationship to other policies

This policy should be read together with the Privacy Policy and Terms of Service.